Weight Watchers #SeasonsEatings

Backstory: Food is a major part of holiday parties. With this food comes overeating and that holiday weight gain. Weight Watchers is known for promoting healthy and smart eating.

Campaign: To bring awareness and open the conversation about our over indulgences with food during the holidays, Weight Watchers launched their #SeasonsEatings campaign. Rather than shame people for overeating, Weight Watchers wanted to activate a variety of influencers to take popular holiday jingles and rewrite them to be about the holidays in food. Horizon Media (with me leading the charge) was in charge of finding and managing this influencer activation. Eight Instagram influencers and four YouTube vloggers created video and photo content.

The combined potential reach (followers and subscribers) for the influencers was 3M, the combined Instagram likes was 50.1K and the combined views was 81.3K.

Below is a couple examples of content that was created.


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