SKW’s Online Portfolio and Resume

Marketing and PR Consultant for Rebel Interactive Group – August 2015 – present

  • Contribute social and influencer marketing ideas for movie and global restaurant group new business pitches
  • Heading up PR for launch of new parenting website called Yellowbrick.me

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Supervisor, Social Media Strategy for Weight Watchers, Horizon Media, Inc. – October 2014 – June 2015

  • Manage day-to-day responsibilities of a social media coordinator
  • Oversee creation of weekly, monthly and campaign social analytics reports
  • Work with team on paid campaigns on Twitter, Facebook, Instagram and Pinterest
  • Collaborate with multiple teams within HMI and partner agencies
  • Helped strategize digital marketing around primetime spot at the 2015 Super Bowl which led to WW being named one of the most successful brands of the night on social media
  • Run multiple influencer campaigns
    • RFP a variety of influencer agencies per activation
    • Coordinate briefing calls with Weight Watchers, agencies and influencers
    • Communicate expectations, content and feedback between Weight Watchers and influencer agencies
    • Negotiate costs
    • Manage multiple $100-300K budgets at once
    • Write agreements/SOWs and IOs

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Lead Social Media Strategist for Fashion Rocks, Three Lions Entertainment – April 2014 – October 2014

  • Advised and came up with creative social media components in sponsor activations
  • Coordinated announcements and content on social media with talent management teams
  • Developed social media guidelines and standards for partners and sponsors
  • Created and shared social media content calendar and coordinated all postings and announcements with partners and sponsors
  • Hired and oversaw agency brought on to manage social media posting and reporting on days surrounding the show
  • Promoted show, website, content, announcements and ticket sales using paid marketing tools
  • Launched, managed and built Fashion Rocks social accounts using organic and paid marketing strategies
    • Grew Facebook to 26k, Twitter to 9k, Instagram to 5k, Tumblr to 300 and YouTube to 2k in less than three months
    • #FashionRocks was mentioned over 160k times and trended number 2 organically on Twitter during the show
  • Contributed to wrap-up reports for sponsors which included pulling analytics and social posts

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Social Media Marketing Manager, MTV News – December 2012 – April 2014

  • Managed, strategized and oversaw MTV News’ editorial and television shows’ social media
    • Grew MTV News Facebook 128% to over 1M and @MTVNews Twitter 160% to 3M
    • Launched RapFixLive Facebook (grew to 10K) and MTV News Tumblr (grew to 40K)
    • Developed MTV News’ daily news video on @MTV’s Instagram
  • Oversaw New York and Los Angeles digital producers’ contributions to brand social accounts
  • Developed department wide and talent social media guidelines and standards for in-office and off-site events
  • Put together social media talent requests for live interviews and performances
  • Pitched, budgeted, managed and executed digital marketing campaigns on Facebook, Twitter, Outbrain and Taboola
  • Launched daily news alert email using Strongmail
  • Coordinated with digital, sales and production teams at MTV, VH1, CMT, Comedy Central and Nickelodeon
  • Content planning, strategy and execution for MTV VMAs, MTV Movie Awards, O Music Awards, GRAMMYs, Oscars, Golden Globes and more on MTV social accounts
  • Traveled to the 2013 Hangout Festival in Gulf Shores, Alabama as the on-ground social media producer for MTV, VH1 and CMT
  • Traveled to the 2013 Tomorrowland Festival in Boom, Belgium as a social media producer, writer and on-camera interviewer
  • Wrote social media trend articles for awards shows and events

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Social Media Strategist and Team Lead, Playboy Plus Entertainment, Inc. – August 2011 – November 2012

  • Re-branded and oversaw all strategy of Playboy’s digital, television and radio social media marketing
  • Managed day-to-day responsibilities of three junior social media specialists
  • Coordinated with editorial, sales, marketing, designers and programmers in Montreal, New York, Los Angeles and London
  • Created social media guide and best practices for employees and models
  • Set up affiliate program with models
  • Created and maintained relationships with bloggers and online publications for event, content and campaign support
  • Used Simply Measured and Topsy for content and campaign analytics reporting
  • Graphic design of flyers, cover photos and other social media assets
 using Adobe Photoshop and Illustrator

Playboy.com Social Media

  • Playboy.com Facebook fan page created November 1, 2011
  • 103,488 Facebook fans on October 29, 2012
  • 35,684 followers on @PlayboyPics Twitter account, rebranded to @PlayboyDotCom on November, 14, 2011
  • 61,690 followers @PlayboyDotCom fans on October 29, 2012
  • Created and designed Playboy.com Tumblr page
  • @playboydotcom Instagram account created on October 13, 2011
  • 18,370 fans on @playboydotcom Instagram account on November 1, 2012
  • Created Playboy.com Google+ account
  • Took over Playboy YouTube on August 14, 2011, 95,336,881 views on December 26,2011
  • 113,575, 278 Playboy YouTube views on November 1, 2012
  • Reestablished Playboy Vimeo account on October 15, 2012 and uploaded content
  • Created Playboy.com Pinterest account

Playboy TV Social Media

  • Took over PlayboyTV Facebook fan page May 7, 2012, 794,411 fans
  • 894,055 fans on October 29, 2012 (low numbers due to Facebook removing dead accounts in September, lost
  • Took over @PlayboyTV Twitter account on January 9, 2012, 48,334 fans
  • 84,985 @PlayboyTV fans on October 29, 2012
  • Took over @playboytv Instagram account on May 7, 2012, 2,578 followers
  • 15,320 followers on @playboytv Instagram account on November 1, 2012
  • Took over Playboy TV YouTube on May 7, 2012, 38,803,243 views
  • 57, 169,826 views on Playboy TV YouTube account on November 1, 2012
  • Created and established Playboy TV’s shows (Foursome, BADASS, The Truth About Sex and more) on GetGlue

Playboy Plus Social Media

  • Took over Playboy Cyber Club Facebook fan page on October 14, 2011, 150, 005 fans
  • Rebranded Playboy Cyber Club to Playboy Plus to reflect new product name
  • 244,025 fans on October 29, 2012
  • Took over @playboy_club Twitter account on October 14, 2011, 20,257 followers
  • Rebranded @playboy_club to @PlayboyPlus to reflect new product name
  • 45,473 followers on October 29, 2012
  • Created Playboy Plus Google+ account

The Smoking Jacket Social Media

  • Took over The Smoking Jacket Facebook fan page on December 12, 2012, 48,647 fans
  • 102,872 fans on October 29, 2012
  • Took over @ThisIsTSJ Twitter account on December 12, 2012, 9,575 followers
  • 18,368 followers on October 29, 2012
  • Created The Smoking Jacket Pinterest page
  • Created The Smoking Jacket Google + account

Playboy Radio Social Media

  • Took over PB Morning Show Facebook page on May 7, 2012, 9,055 fans
  • 13,060 fans on October 29, 2012
  • Rebranded @PlayboyDotTV Twitter account to be @PlayboyRadio on May 7, 2012, 5,574 followers
  • 7,792 followers on October 29, 2012

Playboy Live Social Media

  • Took over Playboy Live Facebook account on November 14, 2012, 66,233 fans
  • 113,812 fans on October 29, 2012
  • Took over @playboylive Twitter account on November 14, 2012, 5,351 followers
  • 9,222 followers on October 29, 2012

Digital Marketing Manager, Mile End Records – September 2010 – February 2012

  • Partnered with owner to manage and strategize Mile End Records Facebook and Twitter accounts
  • Uploading album and music release information on Discogs
  • Researched and compiled a list of blogs and music sites for releasing promos and other information to build brand and artist awareness
  • Edited and organized promotional feedback and support on releases

Senior Writer and Social Media Manager, WRG? Communications Inc. – January 2010 – January 2012

  • Development and management of event, music, fashion, product, restaurant and travel articles for wrgmag.com
  • Managed, contributed and strategized to What’s Really Good?’s Twitter, Facebook and Foursquare accounts
  • On-camera interviewer and journalist
  • Managed 15 contributing writers and interns
  • Helped oversee production during shoots
  • Graphic design for articles & advertisements
  • Business outreach and development for advertising and collaborations
  • Involved with the redesign and new layout of the site

Digital and Creative Consultant, CDI Furniture – April 2012 – August 2012

  • Copy wrote product descriptions, FAQs, company bios and blog editorial
  • Created and maintained Mr. Sofa Twitter and Facebook
  • Assisted with design of mrsofa.com
  • Uploaded product information in website’s backend
  • Wrote and designed introduction press release for Mr. Sofa
  • Designed website banners, window hoarding and outside advertisement for Mr. Sofa
  • Compiled list of magazine and blog contacts in Canada and the US for website launch and opening of showrooms
  • Updated CDI catalog
  • Assisted with celebrity endorsements

Designer, J.J. Basics – August 2008 – April 2010

  • Researched fashion trends by shopping, studying runway shows and going through trend sites to assist in developing fresh designs
  • Designed sweaters, cut and sew knits, jackets and seamless garments that were sold at wholesale to a number of stores such as Macy’s, Nordstrom, Bloomingdales, Kohls, Sears, JC Penney and Forever 21
  • Fit model for Junior’s line
  • Assisted Production team by interacting with Hong Kong office in regards to fit issues and approvals
  • Originally hired as freelance designer and was hired full-time in October 2008

Other Experience, Various Companies – September 2002- February 2014

  • Freelance Writer for AskMen.com in 2013-14
  • Copywriter for MintPixel in 2011
  • Social Media Consultant for Loft Hotel in 2011
  • Digital and Creative Consultant for CDI Furniture in 2011
  • Freelance Trade Show Designer and Showroom Manager for Pacific Imports in 2010-11
  • Freelance Marketing/Press Manager for Star 69 Records in 2010
  • Freelance Writer for We Are Not A Rockband and CoolJunkie/ Clubplanet in 2010
  • Pro-bono Social Media Consultant for The WGIRLS International Charity in 2009
  • Assistant Designer at By Design, LLC in 2007
  • Receptionist and Fashion Sketcher for Calvin Klein Coats, Suits and Dresses in 2006
  • Promotional Representative for Thrillist.com, Ask.com, Coca-Cola and 1-800-Radiator in 2003-2009
  • Substitute and Summer Reading Teacher at East Hartford and East Windsor Public Schools in 2003 and 2008

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