Weight Watchers #SeasonsEatings

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Backstory: Food is a major part of holiday parties. With this food comes overeating and that holiday weight gain. Weight Watchers is known for promoting healthy and smart eating.

Campaign: To bring awareness and open the conversation about our over indulgences with food during the holidays, Weight Watchers launched their #SeasonsEatings campaign. Rather than shame people for overeating, Weight Watchers wanted to activate a variety of influencers to take popular holiday jingles and rewrite them to be about the holidays in food. Horizon Media (with me leading the charge) was in charge of finding and managing this influencer activation. Eight Instagram influencers and four YouTube vloggers created video and photo content.

The combined potential reach (followers and subscribers) for the influencers was 3M, the combined Instagram likes was 50.1K and the combined views was 81.3K.

Below is a couple examples of content that was created.

#FashionRocks Twitter Trend

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On the evening of the show, #FashionRocks was the 2nd highest trending phrase. The number 1 spot was held by the highly popular Sons of Anarchy which was airing the first episode of the final season. With this being the first year that Fashion Rocks was airing since 2008, the show did not have a dedicated and built in fanbase like SOA. So to beat it wasn’t feasible in my opinion. For the entire week, it was the 4th most tweeted show after 2015 Miss America Pagent, Presidential Address and SOA beating Teen Wolf, Love and Hip Hop, WWE Monday Night Raw, Bachelor in Paradise and Big Brother. The reason of this success is due to a combination of strong Twitter content – photos, videos and GIFs – in real time, talent support and social alignment with various large sponsors.

More details on the Nielsen Social ratings for the week of September 8, 2014 here.

Maybelline, Garnier and Fashion Rocks – #RockTheLook

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Backstory: Maybelline and Garnier partnered with Three Lions Entertainment to be the official beauty sponsors of the Fashion Rocks television special that aired live from Brooklyn’s Barclays Center September 9, 2014 on CBS during New York Fashion Week.

Campaign: To promote the collaboration, the theme of Maybelline and Garnier’s fall beauty campaign was called “Rock the Look” and included Fashion Rocks branding. This was promoted through in-store displays as well as digital and social marketing.

To increase the buzz and encourage tune-in, fans were encouraged to vote on their favorite beauty look and share their pick through social media using the hashtag #RockTheLook. The winning look was revealed live during the Fashion Rocks broadcast.

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Tomorrowland 2013

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I had the privilege of traveling to Belgium to cover the world renown music festival Tomorrowland on behalf of MTV. I interviewed world famous DJs and created social media content for MTV, MTV News and MTV Clubland. Below are the articles I wrote for the festival.

Kate Middleton & Audrey Hepburn Inspired Make-up for Sim Minerals

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When I was six years old, I asked my mom with a straight face, “how do I become a princess?”. Her reply, “marry royality”.

In all the hype of the Royal Wedding, I received an out of the blue Facebook message from Lisa Sim of Sim Minerals. Stating that she thought I looked like Kate, she asked if I would take part in a make-up tutorial that would make me look like the soon to be duchess.

With this being the closest I could get to becoming a princess, the answer was pretty obvious.

Click here to view pop-out of watchmojo.com’s video

While I was at the shoot for Kate Middleton’s engagement look, the crew looked at me and said “could we make you into Audrey Hepburn’s ‘Breakfast at Tiffany’s’ look too?”

Hepburn as Holly Golighty was one of the famed stars most legendary roles.  The answer again was pretty obvious.

Click here to watch pop-out of watchmojo.com’s video

**Sadly, these video’s do not embed on WordPress

For WRG? – Interview with DCUP

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WRG? got the opportunity to chat and party with Sydney based DCUP (aka Duncan MacLennan) while he was sweeping through Montreal during one of his Canadian tours.

All of us in the office are fans of his disco house production and can’t help but shake it whenever we heard his and Yolanda Be Cool’s ‘We No Speak Americano’ whenever it was dropped at a party.

It seemed fitting to send out one of our Americans (me… Sarah Karp Ward) to ask him not only nonsense stereotypical Aussie questions but also about his song which in our opinion (and the world’s opinion by how it killed the charts) the top party song of Summer 2010.

Also check out a past post with some of his other tunes and remixes here!